Creating enjoyable experiences for happy and productive users has been a passion of mine long before I found out
about the profession of UX Design. I take my work seriously, but not more seriously than I take the people I work with. Every
project is unique and requires an inclusive design process that is adapted to suit the specific needs of the project.
I have contributed to a large number of software projects in a variety of management, development and design roles.
My extensive experience helps me to effectively combine business goals with user needs to create highly enjoyable web,
desktop or mobile applications with useful features and intuitive interfaces. I specialise in task-focussed productivity tools and strive
to simplify and distill complex processes into elegant UI's that help professionals complete jobs efficiently and effectively.
For over a decade I have been working professionally as a UX designer with teams of UX and visual designers, writers and researchers.
I have deep expert knowledge of user research techniques, in interaction-design, prototyping, usability testing and UX engineering.
I rapidly iterate design ideas from drawings, to low-fi wireframes and html/css/js prototypes and prefer using
pen and paper, whiteboards and wireframing applications to develop and communicate complex, interactive design concepts
clearly and persuasively across different audiences.
Currently I work as the lead designer in the Digiata/Twenty57 design teams for multiple products and custom developments. I
am responsible for the design of all software products and work with clients, product owners, developers, designers and
stakeholders. To deliver the best outcomes, it is important for everyone to have well-defined, measurable and clearly communicated
goals to aim for. I like to believe that innovation and design flourish when people feel valuable, heard and respected.
I have extensive experience in leading and coaching project teams in design thinking and UX design concepts and methods.
I created training materials for one- and two-day face-to-face and remote workshops and have conducted a numnber of UX workshops for novices
and professionals in Cape Town and Johannesburg.